As a way to exercise my skills in branding, I created a fake boutique whose main focus was sustainability, while still creating stylish and trendy products. I started through research and identifying the important characteristics of the brand as a whole. After this, I created a mood board that displayed the whole visual style of the boutique, as well as creating the color scheme. I came up with a few concepts before deciding on the final brand mark. Afterwards, I designed a basic layout for a potential website for the boutique.